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Vitafort Partnership brings the Alltech FEI World Equestrian Games™ 2014 in Normandy to Hungarian fans

Launch of Vitafort as the Hungarian Alltech Official Partner[Újhartyán, Hungary] –Vitafort has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. The announcement was made on Wednesday at the Diamond Horse Park, in Újhartyán. The event was attended by Martin Hölle, Hungarian and European Champion Junior Driving who feeds a custom formulated Vitafort feed to his champion driving horses powered by Alltech technologies.

This exciting partnership provides Vitafort a wide range of partner benefits including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of feeds giving their customers throughout Hungary the opportunity to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.

Speaking at the announcement, Zoltan Kulik, CEO, Vitafort, said, “Vitafort are delighted to be the Hungarian Alltech Official Partner for the Alltech FEI World Equestrian Games™ 2014 in Normandy.  We are looking forward to continuing our close relationship with Alltech through the continued inclusion of the Alltech Advantage in our feeds as well as partnership on nutritional research, product development and support of the world’s most prestigious equestrian event.”

Commenting on the signing, Jeno Helembai, Alltech Country Manager, Manager said, “We are delighted that Vitafort is the Hungarian Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy.  After a successful partnership during the 2010 Alltech FEI World Equestrian Games™ in Kentucky, we look forward to continuing an exciting partnership.”

Mr. Károly Fugli, chair of the FEI driving committee and Mr. József Mondok president of Driving of the Hungarian Horse Association joined Vitafort and Alltech to celebrate the partnership.

The Alltech Official Partner Program is a strategic sales and marketing partnership with leading feed and animal and health nutrition companies throughout the world. It enables these global partners to differentiate their feed with the Alltech Advantage and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.

Photo caption: (Pictured from left to right: Vitafort Partnership brings the Alltech FEI World Equestrian Games™ 2014 in Normandy to Hungarian fans. Mr. Jeno Helembai, country manager of Alltech Hungary and Mr. Zoltan Kulik, CEO of Vitafort