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[Ridderkerk, Netherlands] – Ingenieursbureau Heemskerk B.V., based in Diessen, has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy.
This partnership provides Heemskerk with a wide range of partner benefits including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of equine feeds giving their customers throughout the Netherlands, Belgium and internationally the opportunity to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.
Eric Heemskerk, CEO of Heemskerk, said “We are delighted to be the Dutch Alltech Official Partner for the Alltech FEI World Equestrian Games™ 2014 in Normandy. We are looking forward to continuing our close relationship with Alltech, through the inclusion of the Alltech Equine Advantage in our feeds, our partnership on nutritional research and product development as well as our support of the world’s largest equestrian event.”
Commenting on the signing, Wim Beeks, Regional Director of Alltech, said “We are proud that Heemskerk is the Dutch Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. After a great partnership during the 2010 Alltech FEI World Equestrian Games™ in Kentucky, we look forward to continuing an exciting partnership.”
The Alltech Official Partner Program is a strategic sales and marketing partnership, with leading horse feed and animal and health nutrition companies, throughout the world. It enables these global partners to differentiate their feed with the Alltech Equine Advantage and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive programme allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.