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[Stamford, UK] - Baileys Horse Feeds have become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. The announcement was made at The Land Rover Burghley Horse Trials (Aug 30-Sept 2) in Stamford, Lincolnshire.
This exciting partnership allows Baileys Horse Feeds a wide range of partner benefits including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of equine feeds, giving their customers throughout the UK and internationally, the chance to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.
Speaking at the announcement, Jane Buchan, Marketing Manager for Baileys Horse Feeds, commented: “Baileys are delighted to be the UK’s Alltech Official Partner for the Alltech FEI World Equestrian Games™ 2014 in Normandy. We are looking forward to continuing our close relationship with Alltech through the continued inclusion of the Alltech Equine Advantage in our feeds and to bringing the various exciting marketing campaigns to our customers.”
Commenting on the signing, Ian Leach, Regional Director for Alltech, said: “With everyone on a sporting high after the London 2012 Olympic Games, we are delighted that Baileys Horse Feeds are on board as the Alltech Official Partner for the Alltech FEI World Equestrian Games™ 2014 in Normandy. We look forward to an exciting partnership as we join forces feeding the UK’s equine athletes.”
The Alltech Official Partner Program is a strategic partnership with leading horse feed and animal health and nutrition companies throughout the world. It is an exclusive sales and marketing program linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. It enables partners from around the globe to differentiate equine feed with the Alltech Equine Advantage inside and provides official partners with the right to use Alltech Official Partner brand marks linked to the Games. The programme affords Alltech Official Partners the opportunity for their customers to be involved in the excitement of the Games.