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Sweet Moment – Gain Horse Feeds Signs up as First Alltech Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy

Gain Feeds, Ireland sign deal with Alltech to become official Alltech partner of the 2014 Alltech FEI World Equestrian Games, NormandyDunboyne, IRELAND] – Gain Horse Feeds have become the first Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy after they signed up at a launch event held at the Alltech European Bioscience Centre and at the Karlwood Stables of Gain Horse Feeds customer, Cian O’Connor.

This exciting partnership allows Gain Horse Feeds a wide range of partner benefits, including exclusive marketing rights and they will activate a number of marketing and promotional campaigns across its range of equine feeds giving their customers throughout Ireland and internationally the chance to obtain tickets to various events at the Alltech FEI World Equestrian Games 2014™ in Normandy.

Speaking at the announcement, Mary Delaney, sales manager, Gain Horse Feeds, said: “Gain Horse Feeds are delighted to once again be the official Irish feed partner for the Alltech FEI World Equestrian Games™ 2014.  We are looking forward to continuing our close relationship with Alltech, through the continued inclusion of the Alltech Equine Advantage in our feeds, on nutritional research and product development and on various exciting marketing campaigns.”

Commenting on the signing, Dr. Pearse Lyons, president of Alltech, said: “We are delighted that Gain Horse Feeds are the first Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. We look forward to taking an already successful partnership, which dates back to the Alltech FEI World Equestrian Games™ 2010 in Kentucky, to new levels. The equine industry is a vital industry in Ireland and in countries where Alltech has long established linkages, as it has in France, Kentucky, United Arab Emirates and in Tanjin, China where Alltech has been operating for more than 15 years. This partnership announced today is an example of the type of innovative business ideas driving Ireland’s export-led recovery.”