US Feed Partner Named for the Alltech FEI World Equestrian Games
[Lexington, KY] - Global animal health company, Alltech has announced the exclusive platinum partnership with Triple Crown Nutrition for the 2010 Alltech FEI World Equestrian Games.? The partnership represents yet another example of the excitement generated by the event, to be held in Lexington, Kentucky in 2010.
"Triple Crown has demonstrated a tremendous amount of vision and business acumen in becoming a feed partner for the Alltech FEI World Equestrian Games," said Alltech president and founder, Dr. Pearse Lyons.? "This event will be unrivaled in the equestrian community and by stepping up to the plate, Triple Crown has shown they believe it will be a success."
"Triple Crown Nutrition has been and always will be committed to providing the best products for the equine athlete, and in fact, all types of horses," said Rob Daugherty, CEO of Triple Crown Nutrition.? "The Alltech FEI World Equestrian Games represent the pinnacle in equine performance and Triple Crown represents the pinnacle in equine feed, so we knew we had to be involved."
The partnership is unique in horse sport and is one that Alltech is taking all over the world.?? It allows Triple Crown to work closely with Alltech to ensure they continue to produce top of the line equine feeds, while also taking advantage of this marketing opportunity.? This partnership will create a synergy in the areas of sales, marketing, and technical support.