Ingenieursbureau Heemskerk Becomes Official Dutch Animal Health and Nutrition Partner of the Alltech FEI World Equestrian Games 2010(TM)
[Dublin, IRELAND] - Global animal health and nutrition company Alltech is continuing to maintain momentum as title sponsor of the Alltech FEI World Equestrian Games 2010(TM), with the announcement of Ingenieursbureau Heemskerk as the official Dutch animal health and nutrition partner of the Games.
Wim Beeks, sales manager Alltech Netherlands, speaking at the CHIO, Rotterdam said, "The animal health and nutrition partnership programme is a unique opportunity for leading equine feed companies to be linked to this prestigious event. It also differentiates feed companies by providing added value." Eric Heemskerk, owner and managing director was also present for the announcement of this partnership programme.
"Ingenieursbureau Heemskerk is delighted to be the official Dutch animal health and nutrition ?partner for the Alltech FEI World Equestrian Games 2010. The nutrition of these equine athletes is the very foundation of this event and Ingenieursbureau Heemskerk is proud to be associated with this", said Mr. Heemskerk.
At present, this collaborative programme is taking place with other leading horse feed companies throughout the world. The partnership programme will see Ingenieursbureau Heemskerk work closely with Alltech, a company that is passionate about animal performance.
The strategic partnership will also enable the partners to be part of a loyalty programme, which will include sales, marketing and collaborative advertising support as well as hospitality opportunities in the build-up to the Alltech FEI World Equestrian Games.
The Games will be held in Lexington, Kentucky from 25 September to 10 October 2010. Riders from around the world will compete in the eight disciplines that comprise the Games including: show-jumping, dressage, eventing, driving, endurance, vaulting, reining and for the first time in concurrence with the other seven, para-equestrian disciplines.
Alltech is committed to equine nutrition research, producing and delivering all-natural feed ingredients such as Yea-Sacc?1026, Bioplex?, Bio-Mos? and Sel-Plex?.