Alltech takes Kentucky's new highway sign around the world
[Lexington, Kentucky] -- Alltech unveiled a flag this week resembling the highway signs that will be placed at prominent locations throughout Kentucky promoting the state as the home of the 2010 Alltech FEI World Equestrian Games. The company plans to send the flag to more than 80 countries around the globe to generate excitement for Kentucky and the Games.
"We have thousands of employees and customers around the world with a vested interest in the Games. We want them to know that the 2010 Alltech FEI World Equestrian Games are not only coming to the United States, they're coming to Kentucky," said Dr. Pearse Lyons, Alltech's founder and president. "Alltech has always cherished Kentucky as the home of its corporate headquarters, bringing thousands of domestic and international visitors in for our various meetings. In a sense you could say we've been branding Kentucky for years, but this allows us to do so in a more official fashion."
The flag will start with a tour throughout North America before heading overseas. Individuals wishing to sign the flag in support of the Games will be permitted to do so for $1.00 with proceeds going to local charities. ?In Kentucky, Alltech plans to give collected donations to the children's highway safety program run by the Kentucky Department of Transportation.
The flag includes Kentucky's highly successful "Unbridled Spirit" logo. "We are anxious to see the impact of Kentucky's Unbridled Spirit brand in the international market as we prepare for the 2010 Games," said Randy Fiveash, Commissioner of the Kentucky Department of Tourism. "We appreciate Alltech's support in helping us build our brand throughout the U.S. and the world."
Alltech brings 1,500 agricultural professionals from more than 60 countries to its annual Symposium in Lexington each spring. The event requires 150,000 sq. ft. of convention space, 20,000 meals, 1,000 flights, and more than 5,000 hotel rooms, contributing a total of $4.5 million to the local economy. The event attracts 125 equine industry professionals and more than 100 journalists.
"The dedication that Alltech has shown to making the Games a success in Kentucky is extraordinary," said Jack Kelly, Chief Executive Officer of the World Games 2010 Foundation Inc., the entity in charge of putting on the Games. "We are fortunate to have found a title sponsor with this magnitude of global reach and investment in our state."
The 2010 Alltech FEI World Equestrian Games will be held at the Kentucky Horse Park in Lexington, September 25 - October 10. The Games are the world championships of the eight equestrian disciplines recognized by the F?d?ration Equestre Internationale (FEI), and are held every four years. This event has never before been held outside of Europe; nor have all eight disciplines been held together at a single site-- both firsts that will be achieved at the Kentucky Horse Park.? The 2010 Games are expected to have an economic impact of $150 million and it is anticipated that 400,000-500,000 tickets will be sold over the 16-day competition.
Since 1980, Alltech has researched and developed all-natural, nutritional solutions to challenges facing the feed and food industries. Today, Alltech is one of the world's leading animal health companies and is committed to its "ACE" principle of developing products that increase the performance of the Animal, are beneficial to the Consumer, and safe for the Environment. For more information, visit www.alltech.com. Alltech's international headquarters are located in Nicholasville, Kentucky, just outside of Lexington.
Please contact your local Alltech representative or visit www.alltech.com for more information.