Alltech to sponsor 2010 FEI Games in Kentucky
[Lexington, KY] - Kentucky Governor Ernie Fletcher and Alltech President and Founder Dr. Pearse Lyons announced that global animal health company Alltech will be the title sponsor of the 2010 Federation Equestre Internationale (FEI) Games, a sponsorship valued at $10 million. The Alltech FEI Games(TM) will be held from September 20 - October 3, 2010, at the Kentucky Horse Park in Lexington, Kentucky, USA. The event is the world equestrian championships for eight equestrian sports, bringing together the best horses, riders, drivers and vaulters in the world at a single venue.
"Alltech was founded in Kentucky, and from our 'Old Kentucky Home' we are now providing natural, nutritional solutions to the animal feed industry with offices in 85 countries around the world," said Lyons. "The FEI Games are world-renowned, world-class events, and we are proud to be the title sponsor and to be the first host of the equestrian games outside of Europe, when they come to the Kentucky Horse Park in 2010."
Athletes from around the world will compete in the eight disciplines that make up the games, including show jumping, dressage, eventing, driving, endurance, vaulting, reining and, for the first time in concurrence with the other seven, para-equestrian. The Games are expected to attract more than 500,000 people to Kentucky, of which 40% will be from 100 different countries outside the United States. With an estimated economic impact to Kentucky in excess of $100 million, the Alltech FEI Games(TM) will be the largest sporting event ever held in Kentucky.
"Alltech is a tremendous Kentucky-based company that competes in the global marketplace," said Fletcher. "I cannot think of a better way to promote this event than to have Alltech's support and sponsorship showcasing the FEI Games around the world."
Please contact your local Alltech representative or visit www.alltech.com for more information.
Learn how Deirdre Lyons, Alltech Director of Corporate Design shaped Alltech's image in preparation for the 2010 Games.