Alltech Increases its European Presence
[Lexington, KY] - Alltech's philosophy of "thinking globally, acting locally" has been further implemented with the opening of new offices throughout Europe. Alltech believes these new ventures will further increase their market share in the European animal feed industry, where annual sales represent 28% of global sales.
The opening of the Alltech Belgium office marks a strategic development for the region, as it has been marketed by the Netherlands under the Benelux umbrella since 1989. The new sales office is strategically located in East Flanders in a town called Deinze in the heart of Belgium's feed and animal production industry. The new Country Manager, SÃ¸ren Healy, has extensive knowledge and experience of the Belgium market, since he has been responsible for sales in Benelux sales for the past three years - including The Netherlands until January 2005. The office will be officially opened in June and further recruitment is expected within the next few months. According to Healy, "Belgium is expected to play a strong role in the future development of European sales." As part of this new strategic development in the Benelux, Alltech Netherlands has moved to a new office in the Netherlands. With increased focus in each of The Netherlands, Belgium and Luxembourg markets, Alltech's office in The Netherlands will continue to provide administrative, marketing, warehousing and logistic services for the whole Benelux region.
Alltech has also expanded its presence in southern Europe, with the opening of new offices in Turkey and Greece. The new facility in Izmir, Turkey, will be home to the administrative, marketing and production departments and will allow the company to be closer to its Turkish customers. The facility is 3,000 square metres with office, production and warehousing units.
Alltech commenced trading in Turkey in 1998 through its distributor, and in 2000 the company established its own office in the country. Alltech Turkey employs 25 people and the company's expansion in Turkey reflects its commitment to being a global company that manages on a local basis. The facility will also serve as an export center for the former Soviet Union countries in the near future, namely Azerbaijan, Turkmenistan and Kazakhstan, due to its strategic location.
The new Alltech office and warehouse in Greece is situated in Thermi, a suburb of Thessaloniki, under the management of Timm Neelsen. Alltech has had a presence in Greece through a distributor for over 10 years.
The company has also expanded its market presence in Eastern Europe, with the opening of two new offices in Belarus and Bosnia-Herzegovina as part of its future growth strategy.
Speaking at the opening of the new Belarus office, Mr. Jurek Kruk, regional manager for Alltech Belarus said, "Belarus is a market full of opportunities, where the livestock sector accounts for 60% of agricultural output." Maria Izotova will head the new office in Minsk, Belarus.
The new sales office in Bosnia-Herzegovina, also headed by Timm Neelsen, opened in April. There is one sales representative, Lazar Vujakovic, who is responsible for sales in the region. The office is located in Banja Luka.