Alltech Announces Destrier as Official French Feed Partner
[Dublin, IRELAND] - Alltech, a global leader in animal nutrition, has announced Destrier as the official French feed partner of the Alltech FEI World Equestrian Games 2010(TM).
The announcement was made at Hotel Royal Barri?re, Deauville on Monday, 24 September 2007 by Dr. Pearse Lyons, president and founder of Alltech and Philippe Ruelle, director of INZO and of the Animal Health and Nutrition division of InVivo. Herv? Godignon, international rider with 'Destrier Team Spirit' and Sven Holmberg, first vice-president of the F?d?ration Equstre Internationale (FEI) were also present.
Destrier has been a pre-eminent equine nutrition brand for over twenty years and offers a wide range of products that satisfy equine nutritional needs, from trace elements to vitamins and additives that promote a more stable and efficient digestion. It is the leading brand in France with 20 production plants, 40 distributors and 1,800 points of sale.
The company benefits from expertise in the areas of research and development, safe and consistent formulation, and careful selection of raw ingredients based on their nutritional characteristics. In addition, Destrier has created an 'OR Procedure' that guarantees the horse a high level of nutrition free of contamination by undesirable substances.
The partnership will allow Destrier to work in a marketing partnership with Alltech in the build-up to the Alltech FEI World Equestrian Games which will be held 25 September - 10 October 2010 in Lexington, Kentucky, USA. Prior to the games, Destrier's network will build momentum for the event at high-profile French competitions with which the brand is associated, as well as at major international competitions.
The Alltech FEI World Equestrian Games will feature show-jumping, dressage, driving, endurance, eventing, vaulting, reigning, and for the first time in conjunction with the other seven, a para-equestrian competition.
For more information, contact your local Alltech representative or visit www.alltechfeigames.com.