Alconca Joins Alltech in Partnership for the Alltech FEI World Equestrian Games 2010(TM)
[Lexington, KY] - Alltech, a global leader in animal health and nutrition, has proudly announced Granja Alconca C.A. as its Official Venezuelan Animal Health and Nutrition Partner for the Alltech FEI World Equestrian Games 2010(TM). Alconca is one of 35 partners who have united with Alltech in a collaborative effort to promote and achieve the highest level of performance for the competitors of the largest sporting event held in the United States since the 2002 Winter Olympic Games.
"Alconca shares Alltech's passion for excellence in animal health and performance, making them a perfect partner for the Alltech FEI World Equestrian Games," said Dr. Pearse Lyons, president and founder of Alltech.
"We are honored to stand alongside Alltech as the exclusive Venezuelan animal health and nutrition partner of the Alltech FEI World Equestrian Games," said Ing. Edgar Colmenares, vice president executive of Alconca. "As a global event celebrating the pinnacle of equestrian sport, this is an incredible opportunity for us to showcase our brand internationally."
Founded in Santa Cruz de Aragua in 1978 by three farmers and an agricultural engineer, Alconca began with a modest production of feed for animals in 1981. Alconca broke into a fiercely competitive market by producing high quality products, providing excellent technical support, and showing constant improvement. Market acceptance and demand has enabled the company to consolidate and develop new products. Alconca is a leader in agribusiness through their manufacturing of animal feed concentrates using cutting edge technology.
The purpose of the Alltech Animal Health and Nutrition Program is to identify key players who can serve as multipliers of the message of the Alltech FEI World Equestrian Games. This strategic partnership with Alltech includes collaborative sales, marketing, and advertising activities as well as hospitality opportunities in the build-up to the Alltech FEI World Equestrian Games. With Alltech's recent sponsorship of the Alltech European Championships 2009 to be held in August at Windsor Castle, animal health and nutrition partners have the opportunity to align themselves with two of the most celebrated and prestigious equestrian competitions in the world.?
The Alltech FEI World Equestrian Games, to be held in Lexington, KY, USA from September 25 - October 10, 2010, are the world championships of the eight equestrian disciplines recognized by the F?d?ration Equestre Internationale (FEI). Held outside of Europe for the first time, the 16-day competition involving 800 riding competitors and 900 horses from over 60 countries is expected to be attended by 600,000 spectators and viewed on television by an international audience of more than 460 million people.