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THE EXAMINER: Sponsoring the Alltech FEI World Equestrian Games 2014 in Normandy the Alltech Way

"Too often companies sponsor events thinking that their name associated with the event is the key. However, paying for a sponsorship is step No. 1. Activating that sponsorship is what unlocks the door," writes The Examiner. This article highlights Alltech's sponsorship of the Alltech FEI World Equestrian Games™ 2010 in Lexington, Ky. 

Published by The Examiner

Access the full story http://www.examiner.com/article/sponsoring-alltech-fei-world-equestrian-games-2014-normandy-the-alltech-way