From snow storms to gridlocked streets, IPPE was not short of exciting twists this year. In the midst of the chaos, the show went on! Between meetings, happy hours, quizzes, and more, there was always something happening at IPPE 2014. Sharing innovations and new trial information, our experts tackled the question, 'What if?' head on. Addressing everything from mycotoxins and coccidiosis to minerals and gut health, the speaker series tackled some of the largest problems we're facing in the poultry industry. Also at the booth, Alltech Café Citadelle espresso was served daily, allowing attendees to feel good about their coffee. By providing a sales and marketing channel for Haitian coffee, Alltech Café Citadelle stands as an example of what can be achieved through sustainable enterprise.
In keeping with Alltech’s focus on education, the Alltech Student Manuscript Award was presented to Anita Menconi, a poultry science student at the University of Arkansas who won the award with her paper 'Effect of Chitosan on Salmonella Typhimurium in Broiler Chickens'. Menconi received a trophy and a $500 cash prize. Also, continuing our primacy in science, Alltech proudly presented 9 abstracts, 6 posters, and 3 oral presentations at the International Poultry Scientific Forum.
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More than 200 members of the poultry industry braved the snowy weather to hear Philip J. Wilkinson, OBE, executive director of the 2 Sisters Food Group, present “What If There Was A Better Way? Meeting Consumer Needs Through Sustainable Intensification”.
Consumer demand for locally grown products was one of the reasons Red Tractor Assurance was established in 2000. The UK's leading farm and quality food assurance scheme, Red Tractor Assurance is a not-for-profit, limited company set up by the UK food industry that signifies farm to pack assurance. The assurance standard delivers market requirements and balances the demands of consumers, retailers and others for higher standards with the need to ensure sustainable production.
"Consumers are often asking, 'What should I eat?' Let’s provide them the answer,” Wilkinson said.
Click here to see the video broadcast of this meeting.
At the 20th annual Alltech Research Appreciation Dinner during IPPE, Becky Timmons, global technical director for Alltech Algae, examined the role of algae in poultry nutrition, in her presentation “What If DHA is the Key to Increased Profit Margins and Greater Demand?”
According to Timmons, the active forms of omega-3 fatty-acids, particularly DHA, in human diets play an important role during pregnancy and early infant development. High levels of dietary DHA and EPA have also been associated with lower rates of coronary heart disease, Alzheimer’s and cancer. However, the typical U.S. dietary intake of DHA and EPA is 100 milligrams per day (mg/d), falling short of the recommended 400 to 1,000 mg/d rate.
“Microalgae supplementation in a layer diet is a safe, sustainable way to create functional DHA-enriched eggs to help correct human dietary deficiencies,” Timmons said. "In a recent University of Kentucky egg sensory panel, participants also reported that the eggs derived from layers fed an algae supplement had better yolk color, egg smell and albumen thickness.”
To drive the point home, omelets made with DHA enriched eggs were served at the Alltech booth each morning, answering the question, "What if your daily omelet also contained your daily dose of DHA?"
Click here to see an interview with Becky Timmons.