Profit from the Core

Date: Wednesday, January 30

Join us at our annual breakfast meeting where Professor Damien McLaughlin from UCD Michael Smurfit Graduate Business School in Ireland will present “Profit from the Core.” Defining the core of a poultry company is the cornerstone of a modern business strategy. “The core” is what makes a poultry operation unique and is the key source of competitive advantage. 

Some of the pitfalls of misdefining the core or of taking it for granted include: spreading resources too widely; inadequately defending the true core from competitor attacks; generating confusion within the organization; prematurely abandoning the true core and pursuing the wrong growth adjacencies. Profitable growth, particularly in the poultry industry, requires true leadership in the core business.

Featured Speaker:
Professor Damien McLoughlin
UCD Michael Smurfit Graduate Business School, Ireland 

Damien McLoughlin is Anthony C. Cunningham Professor of Marketing and Associate Dean at UCD Michael Smurfit Graduate Business School in Ireland. He has previously served on the faculty of the S.C. Johnson Graduate School of Management at Cornell University and the Indian School of Business. For the past two years he has been a faculty member on the Harvard Business School Agribusiness seminar. He has worked with a number of the world’s leading organizations including Alltech, Allianz, Bord Bia (The Irish Food Board), Charoen Pokphand Group (CP), Google, Hewlett-Packard, Microsoft, Ridley and Smurfit Kappa Group.  

This meeting is invite-only. However, the event will be live streamed on the Alltech Ag Network in both English and Spanish.  For more information please contact mevans@alltech.com.