More than 200 members of the poultry industry braved the snowy weather to hear Philip J. Wilkinson, OBE, executive director of the 2 Sisters Food Group, present “What If There Was A Better Way? Meeting Consumer Needs Through Sustainable Intensification”.
Consumer demand for locally grown products was one of the reasons Red Tractor Assurance was established in 2000. The UK's leading farm and quality food assurance scheme, Red Tractor Assurance is a not-for-profit, limited company set up by the UK food industry that signifies farm to pack assurance. The assurance standard delivers market requirements and balances the demands of consumers, retailers and others for higher standards with the need to ensure sustainable production.