Beef Agenda

Tuesday, October 1

19:30 - 21:30 | Welcome Reception and Registration | Four Seasons Hotel, Ballsbridge, Dublin

Wednesday, October 2

Day 1

07:00 | Registration Open

08:30 - 09:10 | Opening Plenary Session | Hall 2

Dr. Pearse Lyons, Alltech | Farming an efficient, profitable and sustainable future

09:30 - 16:00 | Guest (Spouse) Programme

09:10 - 10:30 | Session 2: Global Beef Industry Outlook | Hall 3

Jerry O'Callaghan, JBS | Developing markets and their role in the future

Ed Green, Nuffield Scholar | How can beef adapt to a change in global food culture?

Bill Cordingley, Rabobank | 'Big picture' view of the global beef landscape

Panel Discussion: Weighing up supply and demand around the world

10:30 - 11:15 | Coffee Break

11:15 - 12:15 | Session 3: Feeding Your Future Feed | Hall 3

Jack Corless, Rumsol | Protein platform: Meeting the beef animals requirements without overfeeding crude protein

Nick Adams, Alltech | Mycotoxin Management: At last, the full picture with 37+

Peter Darlington, CMS UK | Sustainability: Measuring on-farm savings

Dr. Karl Dawson, Alltech | Sustainability programmes: Maximising efficiencies equals added profitable productions

Gerry Giggins, Beef Specialists, Ireland | Stock development: Producing the ideal animal for the finisher enterprise

12:15 - 13:30 | Lunch

13:30 - 15:15 | Session 4: Feeding Your Future Herd | Hall 3

Padraig Brennan, Bord Bia | Sustainability added value: extracting the value from Origin Green, Ireland

Dr. Alan Kelly, UCD, Ireland | Feeding the suckler cow for maximum reproductive efficiency

Dr. Jim Drouillard, USA | Growth promotion: Alternatives to Beta Agonists - trade implications and performance

Robert Walker, Alltech Crop Science | Profit from the land

Mark Dielissen, Heemskerk; Bob Webb, US Feeds; David Hunt, Comex McKinnon | Cereal and forage results from The Netherlands, USA & Ireland

15:15 - 16:30 | Coffee Break

Coffee and Breakout Discussion with key farmer representatives | Reflecting on feeding your future

18:30 - 19:30 | Pre-Discussion Dinners Drinks Reception | Four Seasons Hotel

19:30 - 10:30 | Discussion Dinners | Four Seasons Hotel

Thursday, October 3

Day 2

09:00 - 10:00 | Session 5: Mining Beef Opportunities | Hall 3

Wakely Cox, UK | Dairy Bull Calf: Rose veal and integrated beef supply chain

Greg Pankhurst | Seizing feedlot opportunities outside your home market

Philip Wilkinson, 2 Sisters Food Group, UK | Marketing to the European consumer - Supermarket insights

Trent Loos, US | Truly connecting with the US beef consumer

10:00 - 11:00 | Coffee Break

Panel Discussion | Entrepreneurs who made it happen

11:00 - 12:00 | Session 6: Managing Your Investments | Hall 3

Kevin Cahill, Kepak Ireland | Innovation: 'How do we make beef part of the diet for time poor consumers'

Stefano Vandoni, Alltech Italy | The Italian Model: Sustainable, ethical and profitable beef production

Josep Roquet, Alltech Spain | Farm to fork: Cooperative model for beef innovation

12:00 - 13:00 | Coffee Break

Breakout Discussion | Managing your investments

13:00 - 14:15 | Lunch

14:15 - 16:30 | Session 7: Closing Plenary Session | Hall 2

Catherine Keogh, Alltech | The power of branding and social media: 'Connecting with your publics'

Damien McLoughlin, UCS Michael Smurfit Business School, Dublin, Ireland | Chobani Greek Style: Zero to market leader in 4 years

Dr. Patrick Wall, UCD, Ireland | Food Security: Securing your future

Dr. Pearse Lyons, Alltech | Your takeaways for a more efficient, profitable and sustainable future

16:30 - 17:30 | Farewell Reception | Pre-Function Area, RDS