<h2>Dairy Agenda</h2>
<h3>Coming Soon</h3>
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<p><strong>“Back to the Future” What You Will Hear</strong><br>
	Why do we aim low? If the world record is 72,000 lbs of milk (36,000 kilos), why do we settle for 20,000+ lbs? Is the grading system out of date? What are the barriers and obstacles to more profitable dairy or beef farming?</p>
<p><strong>Feeding the machine: What We Must Understand to Maximize Productivity</strong><br>
	How do we keep pace with genetics? Why do we cull cows so early? Why is there such high infertility coming into the dairy herd? Why don’t we have greater feed efficiency from beef finishers? Do we understand what the new technology is and how to apply it?</p>
<p><strong>The Gene Chip: A Breakthrough in Natural Nutrition</strong><br>
	What the gene chip tells us about personalized medicine for humans, and its implications for feeding our animals. Tomorrow’s technology today!</p>
<p><strong>Ingredients for Success on a Dairy Farm</strong><br>
	Ten lessons learned from twenty years visiting dairy farms that will bring you to a new level of production.</p>
<p><strong>The Mycotoxin Killer: Today’s Most Prevalent Problem</strong><br>
	As the hidden killer on farms today, what do we do when 2/3 of all grains are contaminated with mycotoxin? What do we do when distiller dried grain (DDG) has three times the mycotoxin levels and is now a major ingredient?</p>
<p><strong>Protected Fats. . . Not Just Any Fat but a Fat That Improves Fertility</strong><br>
	Learn why protected fats are key to dairy and the role algae plays in embryonic development. Can protected fats get an extra lactation out of our animals?</p>
<p><strong>Your Carbon Footprint: The New Reality</strong><br>
	What is a carbon footprint, and why is it important to you?&nbsp; The New Zealand Government will subsidise emissions from farmers until at least 2015; how long will taxpayers subsidise the agri-sector which accounts for 50% of its carbon emissions?&nbsp; As carbon footprint comes into the spotlight with consumers and Governments across the world how can we respond to address these challenges?</p>
<p><strong>Looking for Signals: Let the Cows Talk</strong><br>
	All animals send signals every day. Learn what to look for, what they tell you, and how to use them profitably.</p>
<p><strong>Afternoon Session</strong><br>
	2:45 PM Breakout sessions (groups of 25): discuss the morning’s topics and visit Lexington’s first distillery built in one hundred years.</p>
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<h3>Day 2</h3>
<p><strong><strong>Shaken Udder: From Home-Farm Delivery to Specialized Milkshake.</strong></strong><br>
	A simple branding exercise for you. Learn how you can do it yourself. Surround yourself with entrepreneurs. Spot the chance and grab it.</p>
<p><strong><strong>The Milkman Farmer: Become the Delivery Man</strong></strong><br>
	Knocking on doors: how my family weathered the storm and supported 40 people for 40 years with 200 cows profitably.</p>
<h3>Plenary Sessions</h3>
<p><strong>Branding: What makes Coca-Cola different from milk?</strong><br>
	What is the essence of a brand? Why do dairy and beef producers need brands? What brands can we learn from?</p>
<p><strong>What does the future hold? “THE EPS PRINCIPLE” Efficiency, Sustainability and Profitability. </strong><br>
	Dairy and beef farms around the world are losing money. How can we be efficient while sustaining profitability? What can we accomplish individually and collectively? There are solutions. How can we get them? In tomorrow’s world there must be no delay in adopting new technology.</p>
<p><strong>Social Media: The Future of Communication</strong><br>
	Where do people go for information? Not to magazines, not to newspapers, not even to television. They go online. How do you use this tool? Learn how to tell your own story and reach your clients through the stroke of a key or click of a mouse.</p>
<p><strong>Your Greatest Investment: Your Workforce</strong><br>
	The workforce is an oft-forgotten key to production. How do you deal with different workforce challenges? How do you handle a workforce that does not care about your animals? Learn how to hire, train, and retain great people. Create your own unfair advantage.</p>
<p><strong>Closing</strong><br>
	What are five actions you will take tomorrow? Next week? Next month? Next year? What are your goals and how will you measure them?</p>
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