Alltech FEI World Equestrian Games™ 2014 in Normandy

As title sponsors of the Alltech FEI World Equestrian Games 2014™ in Normandy, Alltech are running a unique “Partner Program” whereby we carefully select top quality horse feed and horse supplement companies in key countries around the world to work with us promoting the Games. As an Alltech Official partner, the feed company partakes in Alltech’s exciting activation plans and promotes the Games to their customers locally – many of them through contests and hospitality.

Being selected to partake in the Partner Program is a badge of honour limited to the elite horse companies who’s commitment to excellence in quality equine nutrition mirrors Alltech’s own company values of Passion, Excellence and Performance. Through this program these companies are given a remarkable level of access to and involvement in the Games - the largest dedicated equestrian event in the world.

Follow the links below to learn more about each of our Alltech Official Partners.

Partner: ACH




ACH Group - Credit PSV MorelAxereal Group is an agricultural co-operative located in the south of Paris, covering the vast Central Region, including the cereal-growing areas of the Beauce and Berry-Nivernais. The group has a special partnership with its members, cereal farmers and breeders, of the centre of France by bringing them added value to their products and by participating in the sustainability of their operations. The group operates in six business areas: grain, international trading, malting, milling, production and animal nutrition. ACH offers a range of feed for all types of horses.

ACH Launched as Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy [+]

Partner: Adana Besi Yem


Adana Besi Yem VE SAN. TIC. A.S.


Adana Besi YemAdana Yem company was established on 2nd October, 1980. Started as a flour producer the company also established a feedmill to recycle by-products of the flour mill. In 2003 Adana Feed Mill invested in their animal production facility which allowed them to increase their capacity. Today the feed mill produces 50 tonnes feed/hour in meal form and 35 tonnes feed/hour in pelleted form. To ensure quality and consistency production is monitored by an automated computer-monitored system. A second facility was also established in 2003. Purchased raw materials and products from the different stages of the production process is analyzed by the feed mill’s fully equipped laboratory. All feed types, including horse feed, registered by Ministry of Agriculture and Rural Affairs, along with some registered customized feeds are produced at Adana Yem company feed mills. Horse feeds are produced under the Crimson horse feed brand.

Adana Yem Signs up Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy [+]

Partner: Altube




Altube-Alltech partnershipAltube is an equine nutrition specialist company located in Burgos, Spain. The company manufactures a wide range of products for elite and leisure horses. Standards of quality safety food are based on ISO 22000. The Altube team of professional nutritionists guarantee that the range of equine feeds is toxin free, healthy and digestible.

In order to constantly innovate in equine nutrition, they work together with a British independent office (IEN) on the latest advances in equine nutrition in addition to ensuring that their range of feeds is laboratory internationally accredited (LCH) in order to meet FEI competition standards for equine feeds.

Spanish Partnership – Altube Announced as Alltech Official Partner [+]

Partner: Baileys Horse Feeds


Baileys Horse Feeds

United Kingdom

eps logoBaileys Horse Feeds is family owned and run and has been manufacturing scientifically formulated feeds for all kinds of horses and ponies at its Essex base for 30 years. The range includes specialist feeds for high performance horses and breeding stock which contain Alltech ingredients to help deliver optimum nutrition. Baileys feeds are the choice of top international riders and trainers, including Olympic medallists, Mary King and Peter Charles.

Baileys Horse Feeds Announced as Alltech Official Partner [+]

Partner: Belisle


Belisle Solution Nutrition


Belisle Solution Nutrition Belisle was established in 1956, the companies aim is to provide products and services in animal nutrition available for the family farm. For 54 years, Belisle has offered the latest technologies in animal nutrition. From the beginning, Belisle has been using farm produced, high quality ingredients in its feeds. Belisle has always promoted the use of mix-mill on the farm and the use of TMR in dairy herds is part of daily life. With the ever rising cost of agricultural grains Belisle knows it is essential to use what you are producing on the farm in the most efficient way. It is the best solution to maintain and improve the profitability of local farm businesses.

Partner: Cavalor




Cavalor-Alltech partnershipOver the past 20 years, Cavalor have established a leading position in the equine feed industry as an innovator and knowledge provider. Today the Cavalor products are distributed in more than 45 countries around the world.

Partner: Champion



Champion-Alltech partnershipPERFORMANCE is a trademark that belongs to Champion SA, a company founded in 1939, that has more than 73 years of experience dedicated to research, development and production of feed for the equine industry, cattle, poultry and other livestock.

Proven Partnership as PERFORMANCE Signs Up as Alltech Official Partner [+]

Partner: DAC


Direct Action Company


DAC partnershipThe Direct Action Company, Inc. began in 1983 with a single product called Direct Action. It was based on a “new” feed technology called chelation, where a mineral is wrapped with an enzyme to naturally enhance the utilization of the mineral. Today, biotechnology in the feed business has gone from an obscure area of research to become an industry in its own right. Direct Action Company have been able to take advantage of the latest research and technology to give their customers products that will enhance the performance of their horses whether they are working in the fields or showing in the ring.

Livestock Nutrition Company dac® Named an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy [+]

Partner: Dibaq


Dibaq a.s. dba Fitmin

Czech Republic

Dibaq Fitmin, a brand offering nutritional programmes, nutritional supplements and feeds for horses, and for dogs and cats, is a key line of the product portfolio of Dibaq a.s. Fitmin, a partner for nutrition. The products under the Fitmin brand draw on practical knowledge and collaboration with top nutrition experts. Fitmin develops food and supplements in cooperation with major breeders, discussing new trends and discovering new solutions together, to ensure that the products are balanced and fully meet the needs of the animals.

Fitmin becomes Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy [+]

Partner: East-Man Feeds

East-Man Feeds

East-Man Feeds


EMF partnership For more than 40 years, EMF NUTRITION has provided high-quality premixes, livestock feed and services such as on-farm consulting, animal nutritional information, genetics and breeding advice, and feed equipment calibration to the Canadian market. EMF NUTRITION is an industry leader in Western Canada.

The company’s head office is in Winnipeg, Canada, and operations include premix facilities in Red Deer, Lethbridge, Saskatoon, and Winnipeg along with a complete feed mill in Winnipeg and retail stores in Brandon and Swift. EMF NUTRITION manufactures and distributes over 400,000 metric tonnes of feed equivalent per year as well as specialty brands with more than $70 million in sales turnover annually. The business has 140 employees.

East-Man Feeds Inks Commitment as Alltech Official Partner [+]

Partner: Fixkraft


Fixkraft-Futtermittel GmbH


 Dibaq Fixkraft was founded in 1971 in Eberschwang in Upper Austria and has been producing animal feed since 1982 in the harbour of Enns. In 1996 the capacity of the plant in Enns was expanded and the whole production of Fixkraft was moved there. As the biggest private feed producer in Austria, Fixkraft counts on experienced employees and reliable partners. The philosophy of Fixkraft is to provide animals with healthy feed in order to contribute to the health of people. Every day the company processes around 680 tons of high quality commodities in order to provide farm animals with valuable feed mixtures.

“We are responsible for the quality of animals’ lives and the quality of people’s food.”

The output of Fixkraft increases every year, the quality of the products is constantly optimized and Fixkraft continues to grow its customer base outside of Austria. In order to keep up with growing demands Fixkraft invests in facilities, machinery, transport pool, product development, quality management and staff training.

Alltech and Fixkraft Sign Elite Partnership Agreement for the Alltech FEI World Equestrian Games™ 2014 in Normandy [+]

Partner: Gain Feeds


Gain Feeds


eps logoGain Horse Feeds is the market leading equine feed brand of Glanbia plc. Based in Co. Wexford, the state of the art manufacturing facility produces equine feeds for some of the top performing horses in the world. Nutrition, Quality and Performance are the cornerstones on which Gain Horse Feeds has been built, with over 30 years experience in producing equine feeds to cater for all categories of horses and ponies. Gain Horse Feeds has built on its Irish success to now export to many European destinations and the Middle East.

Gain Horse Feeds Signs up as First Alltech Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy [+]