[Columbia, Mo.] –Alltech, a global leader in animal health and nutrition, has named MFA Incorporated as an Official Animal Heath and Nutrition Partner for the Alltech FEI World Equestrian Games 2010™. MFA joins more than 60 global partners who have united with title sponsor, Alltech, in a collaborative effort to promote optimal animal health and well-being in the Alltech FEI World Equestrian Games, the pinnacle of equestrian sport.
“MFA Incorporated is widely revered by farmers and ranchers in the Midwest for the reliability and quality of its feed products and services,” said Dr. Tyler Bramble, western division manager for Alltech, USA. “MFA has been a partner and friend of Alltech’s for more than 20 years, and it is a special honor today to further strengthen that bond by welcoming them aboard as a partner for the Alltech FEI World Equestrian Games.”
“Alltech has been an industry leader in probiotics, nutriceuticals and other feed additives. We are proud to incorporate Alltech products in our feed formulations for healthy pets, horses, and livestock,” said Dr. Alan Wessler, vice president of feed for MFA. “We are very excited to further cement our relationship and have the opportunity now to play a role in the Alltech FEI World Equestrian Games.”
MFA Incorporated, a regional farm supply and marketing cooperative, has served the livestock industry since its formation in 1914. From feeds and animal health to marketing services and technical advice, MFA has structured its offerings to help farmers and ranchers provide for their animals.
“MFA Incorporated is built upon a solid commitment to its farmer/owners – providing quality products and services, embracing honesty in business and offering professional advice farmers can depend on,” said Dr. Wessler.
Serving more than 45,000 in Missouri and adjacent states, MFA has 107 Agri Services Centers, 25 locally owned affiliates with 23 branch locations, and 400 independent dealers.
The purpose of the Alltech Animal Health and Nutrition Partnership Program is to identify key players who can serve as multipliers of the message of the Alltech FEI World Equestrian Games. This strategic partnership with Alltech includes collaborative sales, marketing, and advertising activities as well as hospitality opportunities in the build-up to the Alltech FEI World Equestrian Games, the most prestigious and celebrated equestrian competition in the world.
The Alltech FEI World Equestrian Games, to be held in Lexington, KY, USA from September 25 – October 10, 2010, are the world championships of the eight disciplines recognized by the Fédération Equestre Internationale (FEI). Held outside of Europe for the first time, the 16-day competition involving 600 riding competitors and 700 horses from more than 60 countries is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million people.
Tickets have already been sold to enthusiasts in all 50 U.S. states and 44 countries. For more information on the Alltech FEI World Equestrian Games and to purchase tickets while they are still available, visit www.alltechfeigames.com.