[Lexington, KY] – Alltech, a global leader in animal health and nutrition, proudly announced Italcol as its Official Colombian Animal Health and Nutrition Partner for the Alltech FEI World Equestrian Games 2010™ in Bogotá, Club la Hacienda on Saturday. Italcol is one of 35 global animal health and nutrition partners who have united with Alltech in a collaborative effort to promote the highest level of performance for the competitors of the world’s most prestigious equestrian championships.
“The Alltech FEI World Equestrian Games represent the pinnacle of equestrian sport, and there is a tremendous amount of excitement throughout the world for September 2010,” said Dr. Pearse Lyons, president and founder of Alltech. “We are delighted to have Italcol join us as the Official Colombian Animal Health and Nutrition Partner. They have an unparalleled opportunity to showcase their brand and the Colombian equine industry on a global level through these Games.”
“Italcol has been working with Alltech for eight years,” said Alberto Navas, Italcol’s equine and ruminants director. “Our high performance line, ‘Brio’, for equine was launched four years ago, and, with this partnership, we hope to consolidate our position in the equine market.”
Italcol, a family-owned company with more than 800 employees, has been devoted to the manufacturing of high-quality feed and the marketing of imported and local ingredients for animal nutrition since 1970. Italcol’s wide variety of products for equine, poultry, cattle, pigs, aquaculture, and pets are created under a total quality system using premium ingredients.
In an effort to provide local service to its customers, Italcol is supported by eight factories throughout Colombia, which are capable of producing more than 90,000 mt of animal feed per month. In 2008, Italcol achieved over 1,200,000 mt in sales, making them the leader in the Colombian feed industry.
The purpose of the Alltech Animal Health and Nutrition Program is to identify key players who can serve as multipliers of the message of the Alltech FEI World Equestrian Games. This strategic partnership with Alltech includes collaborative sales, marketing, and advertising activities as well as hospitality opportunities in the build-up to the Alltech FEI World Equestrian Games. With Alltech’s recent sponsorship of the Alltech European Championships 2009 to be held in August at Windsor Castle, animal health and nutrition partners have the opportunity to align themselves with two of the most celebrated equestrian competitions in the world.
The Alltech FEI World Equestrian Games, to be held in Lexington, KY, USA from September 25 – October 10, 2010, are the world championships of the eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). Held outside of Europe for the first time, the 16-day competition involving 600 riding competitors and 700 horses from more than 60 countries is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million people.