[Dublin, IRELAND] – Global animal health and nutrition company Alltech will host a meeting which promises to elevate equine nutrition to a whole new level. Under the overriding theme of ‘The Sustainability Principle’, the Equine Session at Alltech’s 25th International Animal Health and Nutrition Symposium (May 17th-20th, 2009) will look at new scientifically-based ways of naturally enhancing equine health and performance and preventing injury.
This meeting is a must for all stakeholders in the equine industry, whether involved in nutrition, health, performance, business development or event management. It offers a unique opportunity to become part of Alltech’s vision to build the ultimate equine athlete from the inside out and to find out about exciting new developments in the field of cutting-edge research, such as the effect of nutrition on gene expression, nutrigenomics. Greenness has firmly planted itself as an issue the equine industry cannot ignore, the meeting will explore this concept and look at Alltech’s involvement in pioneering a line of environmentally friendly horse feeds.
As Alltech is the first ever title sponsor of the Alltech FEI World Equestrian Games 2010™, attendees will learn about the company’s unique and proactive approach to equestrian sports sponsorship and how Alltech has utilized the sponsorship for marketing purposes, to increase sales and to build brand awareness. Here, initiatives include the launch of “My horse and Me 2”, an equestrian sports and lifestyle game experience, and a unique partnership programme which embraces over 50 health and nutrition companies around the world.
Leading academics and industry experts will offer research-based advice on mineral nutrition in horses, with a particular focus on phosphorus deficiency and chelated trace mineral supplementation. The contribution of good management, including thermoregulation, to the health and welfare of the horse will also be discussed.
This year’s Equine Session will also look at the logistics and planning of international equine sporting events and the impact of events of such magnitude on the industry in general. Here, key topics will include: planning for a truly global event: the Alltech FEI World Equestrian Games 2010; the hospital of the Games and their objectives for the Olympics of equestrian sport; and lessons from top sporting events organisers for the horse industry.
The meeting will also coincide with the launch of Lifeforce Formula, the cornerstone of the new Alltech Advantage Series for horses. The Alltech Advantage Series benefits all horses at every stage of life, whether they are breeding stock, pleasure or performance animals.
Among the speakers at the Equine Session are: Michelle LeBlanc, Rood and Riddle Equine Clinic, Lexington, Kentucky, USA (the Official Equine Hospital and Veterinary Partner of the Alltech FEI World Equestrian Games 2010); Catherine and Mark Dunnett, IEN, Suffolk, UK; Bridgett McIntosh, University of Tennessee, USA; Jodi Crowley, Lakeland Animal Nutrition, Florida, USA; Tonya Stephens, University of Florida, USA; David Martin-Rossett, INRA, France; and Dr. Bill Schurg, University of Arizona, USA.
For more information, visit www.alltech.com/symposium
Alltech is the proud sponsor of the Alltech FEI World Equestrian Games 2010™ to be held in Kentucky, USA from the 25th September to the 10th October 2010 and the Alltech European Championships to be held in Windsor, United Kingdom from the 25th to the 30th August 2009.