Alltech Names Fixkraft as Official Austrian Partner for the Alltech FEI World Equestrian Games 2010™
January 22, 2010
[Lexington, KY] –Alltech, a global leader in animal health and nutrition, has proudly announced Fixkraft as its Official Austrian Animal Heath and Nutrition Partner for the Alltech FEI World Equestrian Games 2010™. Fixkraft joins more than 60 global partners who have united with title sponsor, Alltech, in a collaborative effort to promote optimal animal health and well-being in the Alltech FEI World Equestrian Games, the pinnacle of equestrian sport.
“We are delighted to name Fixkraft our Official Austrian Partner for the Alltech FEI World Equestrian Games,” said Dr. Pearse Lyons, president and founder of Alltech. “Four of Austria’s top five show jumpers use Fixkraft’s Elite brand for equine. What an amazing figure! We are proud to see Fixkraft join us in partnership for the Alltech FEI World Equestrian Games.”
“Fixkraft is dedicated to providing only the safest and highest quality feeds to its customers. Austria’s leading equestrian athletes trust our Elite brand for premium health and performance,” said Rupert Bauinger, president of Fixkraft. “We look forward to representing Austria as the country’s Official Animal Health and Nutrition Partner for the Alltech FEI World Equestrian Games.”
The largest private manufacturer of feedstuffs in Austria, Fixkraft has been producing high quality feed for pig, cattle, lamb, goat, rabbit, equine, wild game and poultry since 1971. With “Healthy animal – healthy customer” as its guiding mission, the company is dedicated to product safety, is ISO accredited and follows other national and international quality programs.
Fixkraft’s production site is strategically located at the Donau Harbor Enns near the A1 freeway and Westbahn railway. “Providing superb customer service is very important to us,” said Bauinger. “The location of our production facility enables us to be close to our customers and better serve the market through the swift transport of our products.”
The purpose of the Alltech Animal Health and Nutrition Partnership Program is to identify key players who can serve as multipliers of the message of the Alltech FEI World Equestrian Games. This strategic partnership with Alltech includes collaborative sales, marketing, and advertising activities as well as hospitality opportunities in the build-up to the Alltech FEI World Equestrian Games, the most prestigious and celebrated equestrian competition in the world.
The Alltech FEI World Equestrian Games, to be held in Lexington, KY, USA from September 25 – October 10, 2010, are the world championships of the eight disciplines recognized by the Fédération Equestre Internationale (FEI). Held outside of Europe for the first time, the 16-day competition involving 600 riding competitors and 700 horses from more than 60 countries is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million people.
Tickets have already been sold to enthusiasts in all 50 U.S. states and 44 countries. For more information on the Alltech FEI World Equestrian Games and to purchase tickets while they are still available, visit www.alltechfeigames.com.