“We view the issue of sustainability as being critical to the Irish beef industry,” said Padraig Brennan, describing the beginning of the environmental sustainability program that is being rolled out to all members of Bord Bia’s Beef Quality Assurance Scheme. “In the last 18 months we’ve visited about 22,000 out of a total of about 32,000 farms that are members of our scheme.” Bord Bia is working with each of their member farmers to develop a carbon footprint measurement process and identify methods that they can use to reduce that footprint. He described the beef program and plans to expand it to dairy producers. (See the video)