On his talk during the Alltech Technical Poultry Roundtable, Dr. Fernando Rutz, highlighted that nutritional advancement has not kept pace with advancements in genetic selection and does not yield benefits perceived by consumers. In addition Dr. Rutz said that epigenetics, in ovo nutrition and post-hatch dietary conditioning are the keys for programming the genetic expression potential for breeder, embryo and chick nutrition. According to him programmed nutrition can enhance production efficiency to benefit poultry producers, meat quality and safety of poultry products for consumers.