Over 200 people from around the world attended our IPE breakfast meeting Thursday morning. Peter Kerr provided some simple steps to help poultry companies prepare for a potential crisis. If not handled properly, a public relations crisis can destroy a company's brand and even force it out of business. However, if a company is prepared to deal with a crisis then it may emerge from the event intact, or even stronger than before.
Precision Nutrition, Nutrigenomics and the Poultry Industry
The International Poultry Expo and International Feed Expo really get going Wednesday morning when the trade show floors open. Alltech's booth (#1005) is all set up and ready to welcome visitors. We are looking forward to talking with you about precision nutrition in poultry production.