Growing from 50 layers to 4 million layers, Hickman's Family Farm in Arizona is an example of how being transparent can not only boost a company's image, but their sales as well. People want to know where their food comes from and they want to feel good about it. Allowing the end consumer into the farmer's world can earn their trust and loyalty, and in turn, their business. Clint Hickman and his family farm have taken this challenge head on, teaching lessons along the way.