Alltech was a key exhibitor at this year’s VIV Asia 2013. The Alltech booth provided a chance to connect with customers and showcase Alltech’s Pathway to Profits. Alltech professionals from around the region shared the latest developments in nutritional technology, focusing on On Farm Solutions, Algae, Nutrigenomics, Mycotoxin Management and a renewed focus on Crop Science.
As Matthew Smith, Alltech Director of Asia Pacific commented, “This year Alltech is focusing on the idea of a Pathway to Profit, exploring solutions that will reduce feed costs while at the same time, increasing performance and profitability.”
Alltech launched Mycosorb A+, the next generation of mycotoxin binder which, together with the expanded Mycotoxin Management Program, is expected to revolutionise mycotoxin management.
A highlight of the week was the Entrepreneurial Dinner which focused on Food Safety. More than 150 industry leaders attended the dinner event where the impact of recent crises and food safety scares on consumer confidence was openly discussed. Attendees enjoyed a taste of Alltech’s Kentucky Ale and Kentucky Bourbon Barrel Ale while networking with fellow delegates
The panel was composed of suppliers to the feed industry, integrated meat companies and a nutritionist involved with auditing meat and feed companies: Dr. Mark Lyons, Alltech’s Vice-President of Corporate Affairs; Jon Ratcliff, Food and Agriculture Consultancy Services and Philip Wilkinson, Director of the British Poultry Council and Executive Director of 2 Sisters Food Group.
Dr. Mark Lyons gave an overview of crisis management, noting the recent broiler issues that have arisen in China and the actions of Yum! Brands and McDonald's. Aidan Connolly, Alltech’s Vice-President of Corporate Accounts, then opened the panel discussion, asking questions on a variety of issues related to food safety and crisis management. The panelists focused on the need for companies all along the food chain to take responsibility in producing products that are safe and traceable. Questions were taken from the audience making it a truly interactive program.
In the closing comments, Mr. Wilkinson said, “The food industry has a lot to be proud of. The developed world is living longer and is healthier than ever before. We don't need to be defensive. We are always looking to be safer, but really, our industry is doing a great job."