It took Dr. Pearse Lyons 10 minutes to decide to invest $10 million dollars in the sponsorship of the Alltech FEI World Equestrian Games™ 2010 in Lexington, Ky. He described the sponsorship as an unsurpassable opportunity, to participants in the Equine Athlete I session during GLIMPSE 2020, the 29th Alltech International Symposium.
Alltech has reaffirmed its commitment to equestrian sport as the title sponsor of the Alltech FEI World Equestrian Games™ 2014 in Normandy and the sponsor of the Alltech National Horse Show. As the equine industry looks toward 2020, confronting numerous economic hurdles and questions concerning the welfare of horses, equine experts say those incredible opportunities still exist.
Contributors in Monday’s Equine Athlete I session examined the economic impact of the equine industry locally in Kentucky and on a global scale, as well as the legal and regulatory issues surrounding the industry. Participants received practical information from experienced entrepreneurs, from marketing tactics to employing social media for an equine business. Contributors also highlighted the benefits of Alltech’s line of natural nutritional supplements, the LIFEFORCE Range.
For more insights into how the world of equestrian sport will look in 2020 and a preview of the Alltech FEI World Equestrian Games™ 2014 in Normandy, attend the Equine Session II on Tuesday in Hyatt Lobby Room L2 this morning.