Congratulations to Ray Prock Jr. from California, USA, who has been chosen as the newest Alltech Dairy Hero.
Ray is a true Dairy Hero and an advocate of the agricultural industry. He has helped spread the message worldwide and has even developed relationships with politicians on both local and national levels. This has lead to Ray testifying before the California Senate Agriculture Committee and State Assembly Committee on Agriculture.
Ray works hard on his family’s Ray-Lin Dairy, and is involved with several agricultural organizations, including: the National Dairy Promotion board, DMI Social Media Advisory Committee, California Milk Advisory Board, California Dairy Campaign and several Farm Bureau groups. He also helped to found the AgChat Foundation.
Ray excels in promoting and maintaining an interactive agricultural experience through his use of online media. He uses platforms such as YouTube, Facebook, Twitter and blogs to speak with people outside of the farming world and help them to “bridge the gap between the farm and families’ food choices”. So far it is estimated that Ray has projected this positive message of Agriculture to tens of thousands of consumers.
It is for Ray’s focus, passion and commitment to the dairy industry and the overall agricultural industry that he is a Dairy Hero!
*Ray has also been named as the Holstein Foundation’s 2014 Young Dairy Leaders Institute Distinguished Alumni Leader. This award is only given to one person annually to acknowledge their notable contributions and utilization of their skills to better the Dairy Industry.