Backstage Pass To Alltech’s Symposium

May 22
Backstage Pass To Alltech’s Symposium Backstage pass to Alltech’s Symposium

92% of business leaders surveyed count the customer experience as the last great point of brand differentiation. Alltech have spent the last 28th years creating a ‘wow’ customer experience through our Annual International Symposium.

Catherine Keogh is Alltech’s Chief Marketing Officer and has worked at Alltech for over 20 years. Catherine has been lucky to see our Symposium grow from strength to strength during that time and shared her secrets to creating that ‘wow’ experience at the Marketing Forum yesterday.  

  1. Be Intentional in your Planning
  2. Integrate Communications
  3. Make it Personal
  4. Never Be Satisfied
  5. Share the Experience Live
  6. Be in Control
  7. Implementation
  8. Consistency
  9. Crisis Management Plan
  10. Never Outsource the Customer Experience          

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