This week we welcomed 24 of our 33 Alltech Official Partners to France to join the 500 day out celebrations to the Alltech FEI World Equestrian Games 2014™ in Normandy.
The 3-day action packed trip included a tour of Caen; host city of the 2014 Games, tours of some of the competition sites including Haras du Pin (National Stud) and Stade d’Ornano, the official opening of Alltech’s Caen office, 500 Day Countdown press conference and an Alltech Official Partner meeting.
So what is the Alltech Official Partner Program?
As title sponsors we run a unique “Partner Program” where we carefully select top quality equine and pet feed and supplement companies in key countries around the world to work with us promoting the Games. As an Alltech Official Partner, the company participates in Alltech’s exciting activation plans and promotes the Games to their customers locally.
“The Alltech Official Partner Program is a great example of how the Games are showcasing the region of Normandy while highlighting Alltech’s excellence in equine health and performance to a global audience,” said Fabien Grobon, CEO of the 2014 Organising Committee. “By the beginning of the Games, 40 Alltech Official Partners for the Alltech FEI World Equestrian Games™ 2014 will be telling the story of the Games and Normandy in their own regions.”
500 Day Countdown Press Conference
The Alltech Official Partners joined the landmark press conference in the centre of Caen where we celebrated the 500 day countdown to the Alltech FEI World Equestrian Games 2014 in Normandy, the official opening of Alltech’s office in Caen and the unveiling of the Games mascot – Norman the Horse.
Competition Sites Tour
The Stade d’Ornano will host the show jumping and dressage at the 2014 Games. The Partners toured the 21,500 seater football stadium this week and saw firsthand the hospitality suites and various tiers of seating that will also be used for the Opening and Closing ceremonies.
Did you know that there will only be a 2-week window of opportunity to transform the surface from a grass soccer stadium to a sand-based arena suitable for show jumping and dressage? The sand arena will stay in place for 3 months after the Games and will then return back to a new and improved grass soccer pitch, much to the delight of the home team, Stade Malherbe Caen.
Haras du Pin (French National Stud)
More commonly known as “The Versailles for Horses”, the Haras du Pin was built in the 18th Century and has three main areas of operation – Breeding, Tourism and Training. This beautiful stud will be the venue for the cross-country and dressage elements of the eventing discipline.
We were given a guided tour of the facilities and learned about the various breeds of stallions housed here. We were also treated to a carriage ride around the grounds where we heard about the detailed preparation of the surface for the cross-country course and had the opportunity to witness saddle-making students at work in the stud’s leather studio.
At the end of the fantastic three days, our Partners travelled back to their homes in the four corners of the globe. Sincere thanks to all of those who took the time and effort to travel so far for this meeting.