Jun 05

What does Alltech do for the average consumer?

What does Alltech do for the average consumer? Janeal Yancey
Last week I was invited to attend the Alltech Symposium. Alltech is a global agricultural company that produces a variety of products used in several segments of food production. Other than their beer (which was quite tasty), bourbon, and coffee products, a big portion of what is produced by Alltech is sold to others within agriculture. The average consumer probably doesn’t even know the company exists. So, that got me thinking. When people ask me where I was last week; why I left my kids and my husband for 5 days to attend a symposium hosted by a global agriculture company, what will I tell them? How do I relate what Alltech does to them and their everyday lives?

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May 21

The Importance of Brand Transparency: Lessons from Dominos Pizza

The Importance of Brand Transparency: Lessons from Dominos Pizza

“You no longer own your brand.” Dominos know this more than most after they experienced what you could call a classic example of a social media crisis when two employees from a North Carolina Domino's location uploaded a scandalous video on YouTube.

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May 21

Branding Food

Branding Food GLIMPSE the Future at Alltech Symposium

Food producers face a rapidly changing world, filled with both opportunities and challenges. Global increases in beef demand. Increasing numbers of regulatory governing bodies in the food chain. Raised cynicism among consumers regarding food safety and traceability in light of “Horsegate” and other similar problems. There is much to consider. The ability of groups to effectively brand and differentiate themselves is key, agreed panelists during Monday’s Food I session.

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Jan 10

Transparency on Hickman's Family Farms

Alltech Blog Post Alltech Blog Post

Growing from 50 layers to 4 million layers, Hickman's Family Farm in Arizona is an example of how being transparent can not only boost a company's image, but their sales as well. People want to know where their food comes from and they want to feel good about it. Allowing the end consumer into the farmer's world can earn their trust and loyalty, and in turn, their business. Clint Hickman and his family farm have taken this challenge head on, teaching lessons along the way.

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