May 21

The Importance of Brand Transparency: Lessons from Dominos Pizza

The Importance of Brand Transparency: Lessons from Dominos Pizza

“You no longer own your brand.” Dominos know this more than most after they experienced what you could call a classic example of a social media crisis when two employees from a North Carolina Domino's location uploaded a scandalous video on YouTube.

Read more...

May 21

Branding Food

Branding Food GLIMPSE the Future at Alltech Symposium

Food producers face a rapidly changing world, filled with both opportunities and challenges. Global increases in beef demand. Increasing numbers of regulatory governing bodies in the food chain. Raised cynicism among consumers regarding food safety and traceability in light of “Horsegate” and other similar problems. There is much to consider. The ability of groups to effectively brand and differentiate themselves is key, agreed panelists during Monday’s Food I session.

Read more...

Jan 10

Transparency on Hickman's Family Farms

Alltech Blog Post Alltech Blog Post

Growing from 50 layers to 4 million layers, Hickman's Family Farm in Arizona is an example of how being transparent can not only boost a company's image, but their sales as well. People want to know where their food comes from and they want to feel good about it. Allowing the end consumer into the farmer's world can earn their trust and loyalty, and in turn, their business. Clint Hickman and his family farm have taken this challenge head on, teaching lessons along the way.

Read more...

Jan 08

A GLIMPSE into the future of Agribusiness

A GLIMPSE into the future of Agribusiness

How will we feed 3 billion new people within the next 40 years?

An article in the recent edition of the International Food and Agribusiness Management Association Review provides a new platform for considering this question. Authors Aidan Connolly, vice president of corporate accounts at Alltech, and Kate Phillips-Connolly, Centre for Global Business Systems, Trinity College, Dublin, have organized seven key obstacles under the acronym GLIMPSE.  They provide a thorough examination of each obstacle and the associated opportunities.

Read more...

Pages

 

All Categories