May 21

The Importance of Brand Transparency: Lessons from Dominos Pizza

The Importance of Brand Transparency: Lessons from Dominos Pizza

“You no longer own your brand.” Dominos know this more than most after they experienced what you could call a classic example of a social media crisis when two employees from a North Carolina Domino's location uploaded a scandalous video on YouTube.

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May 21

Branding Food

Branding Food GLIMPSE the Future at Alltech Symposium

Food producers face a rapidly changing world, filled with both opportunities and challenges. Global increases in beef demand. Increasing numbers of regulatory governing bodies in the food chain. Raised cynicism among consumers regarding food safety and traceability in light of “Horsegate” and other similar problems. There is much to consider. The ability of groups to effectively brand and differentiate themselves is key, agreed panelists during Monday’s Food I session.

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Apr 22

Why is the Mycotoxin Problem Growing?

Why is the Mycotoxin Problem Growing? Dr. Johanna Fink-Gremmels, Utrecht University

Why is the Mycotoxin Problem Growing?

Why is the Mycotoxin Problem Growing?

Fungal infections in plants have been on the rise for many years. What’s more, fungal species are becoming less predictable. There are many possible reasons for these phenomena. Global warming is blamed for both droughts and flooding, which can result in high levels of mycotoxins at harvest time. Increased global trade and human mobility spread fungi beyond their original range.

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Jan 10

Transparency on Hickman's Family Farms

Alltech Blog Post Alltech Blog Post

Growing from 50 layers to 4 million layers, Hickman's Family Farm in Arizona is an example of how being transparent can not only boost a company's image, but their sales as well. People want to know where their food comes from and they want to feel good about it. Allowing the end consumer into the farmer's world can earn their trust and loyalty, and in turn, their business. Clint Hickman and his family farm have taken this challenge head on, teaching lessons along the way.

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