Jun 26

Excitement for the Alltech FEI World Equestrian Games™ 2014 in Normandy

Excitement for the Alltech FEI World Equestrian Games™ 2014 in Normandy

Interview with Catherine Keogh

Catherine Keogh leads Alltech’s strategic marketing and communications functions.

The excitement for the Alltech FEI World Equestrian Games™ 2014 in Normandy is growing!

During Alltech’s 29th International Symposium, which took place in Lexington from May 19-22, Catherine Keogh, Alltech’s chief marketing officer, revealed the latest news of the Games. For this special occasion, she brought with her Norman, the official mascot of the Games.

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May 20

Equestrian Sport Promises Incredible Opportunity

Equestrian Sport Promises Incredible Opportunity

It took Dr. Pearse Lyons 10 minutes to decide to invest $10 million dollars in the sponsorship of the Alltech FEI World Equestrian Games™ 2010 in Lexington, Ky. He described the sponsorship as an unsurpassable opportunity, to participants in the Equine Athlete I session during GLIMPSE 2020, the 29th Alltech International Symposium.

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Feb 07

Horses were driven long before they were ridden!

Categories: Alltech WEG, Equestrian, Equine
Horses were driven long before they were ridden! Driving discipline. Photograph © Rinaldo de Craen

With the final of the FEI World Cup™ Driving Series taking place this weekend in Bordeaux, France, we take a look at the sport of Driving to see what it entails. Driving is one of the oldest competitive equestrian sports. It is a discipline without a rider but with a driver, who drives a carriage drawn by between one and four horses. Modern Driving competitions consist of three phases:

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