May 21

The Importance of Brand Transparency: Lessons from Dominos Pizza

The Importance of Brand Transparency: Lessons from Dominos Pizza

“You no longer own your brand.” Dominos know this more than most after they experienced what you could call a classic example of a social media crisis when two employees from a North Carolina Domino's location uploaded a scandalous video on YouTube.

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May 21

Branding Food

Branding Food GLIMPSE the Future at Alltech Symposium

Food producers face a rapidly changing world, filled with both opportunities and challenges. Global increases in beef demand. Increasing numbers of regulatory governing bodies in the food chain. Raised cynicism among consumers regarding food safety and traceability in light of “Horsegate” and other similar problems. There is much to consider. The ability of groups to effectively brand and differentiate themselves is key, agreed panelists during Monday’s Food I session.

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May 20

A Table for 2,000 Please

Categories: Alltech Symposium
A Table for 2,000 Please

In a candlelit ballroom, Alltech Symposium delegates made new friends with 72 countries while noshing on salmon and sipping Alltech’s ice-cold Kentucky Ale® products.

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May 20

Equestrian Sport Promises Incredible Opportunity

Equestrian Sport Promises Incredible Opportunity

It took Dr. Pearse Lyons 10 minutes to decide to invest $10 million dollars in the sponsorship of the Alltech FEI World Equestrian Games™ 2010 in Lexington, Ky. He described the sponsorship as an unsurpassable opportunity, to participants in the Equine Athlete I session during GLIMPSE 2020, the 29th Alltech International Symposium.

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