Steve Jobs said it best when he said, “Sell me dreams, not products.” The day of the product is long gone. Programs are what will lead us into the future of animal production. In the session Programs Not Products, at Alltech’s 29th Annual Symposium, we will get a glimpse of the future and discuss some of the methods and solutions that will help us excel as we move toward 2020. Here are a few of the contributors for the monogastric and ruminant sessions.