In today’s technologically driven world, it’s all but impossible to avoid the social media buzz words. Surprisingly though, most companies are missing the point. Social media is effective because it allows for a push and pull strategy in place of the traditional push methods. Because of this shift, using social media platforms as a new outlet for old techniques has proven ineffective.
With a few simple tweaks, you can breathe new life into your social marketing strategy and reap the benefits promised by the hype.