Feb 19

Global Search Is On for the World’s Next Brilliant Scientists

Global Search Is On for the World’s Next Brilliant Scientists

In 2013, thousands of students will test their intellect, innovation and scientific foresight in a worldwide competition. But only one graduate and one undergraduate student from across the globe will emerge as the next Alltech Young Scientists in 2014.

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Feb 05

You're Doing It Wrong: Social Media

Categories: AgChat, Alltech Symposium
You're Doing It Wrong: Social Media

In today’s technologically driven world, it’s all but impossible to avoid the social media buzz words. Surprisingly though, most companies are missing the point. Social media is effective because it allows for a push and pull strategy in place of the traditional push methods. Because of this shift, using social media platforms as a new outlet for old techniques has proven ineffective.  

With a few simple tweaks, you can breathe new life into your social marketing strategy and reap the benefits promised by the hype.

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Jul 24

Building Trust as a Food Brand

Building Trust as a Food Brand Dr. Bruce Stewart-Brown

Perdue’s Dr. Bruce Stewart-Brown talked to food session attendees at Alltech's recent symposium about how Perdue builds consumer trust by meeting expectations for quality. In his presentation, Stewart-Brown used Perdue boneless skinless chicken breasts to discuss tenderness and the program Perdue uses to ensure chicken meets consumer expectations.

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Jul 18

Today’s Equine Industry

Today’s Equine Industry Steve Elliott

According to Alltech’s Steve Elliot, the annual economic impact of the equine industry is significant- involving some $300 billion dollars, 4.0 million horses, and 1.6 million full-time jobs.  Elliott spoke about the state of the equine industry at Alltech’s recent Symposium.  His talk covered the economic impact of the industry, the results of a major survey of the industry, and the top challenges to today’s equine industry.

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