Steve Bourne was at the International Poultry Expo last week meeting with customers and friends from around the world. He is Alltech's Vice President in charge of the Asia Pacific region. Bourne's background is in animal nutrition, with a focus on the role of enzymes.
Over 200 people from around the world attended our IPE breakfast meeting Thursday morning. Peter Kerr provided some simple steps to help poultry companies prepare for a potential crisis. If not handled properly, a public relations crisis can destroy a company's brand and even force it out of business. However, if a company is prepared to deal with a crisis then it may emerge from the event intact, or even stronger than before.