Over 200 people from around the world attended our IPE breakfast meeting Thursday morning. Peter Kerr provided some simple steps to help poultry companies prepare for a potential crisis. If not handled properly, a public relations crisis can destroy a company's brand and even force it out of business. However, if a company is prepared to deal with a crisis then it may emerge from the event intact, or even stronger than before.
Alltech and the University of Kentucky created the Alltech-UK Nutrition Research Alliance in 2004 to explore challenges in animal agriculture, particularly poultry production, and to educate the next generation of agriculture scientists. This partnership has been incredibly productive for UK and Alltech, resulting in over 100 scientific abstracts and 13 journal articles.