Alltech National Horse Show Marketing Intern; August 1 – December 1 (4 months)
Assist with marketing and promotions for the 2013 Alltech National Horse Show (ANHS): coordinate various on-site activities and activate out education program for schools and universities, work directly with Phelps Media Group (PMG) and National Horse Show Association of America (NHSAA) group on local initiatives
Position Responsibilities:
Go to local promotional events and act as representative of Alltech/ANHS
Assist with marketing strategy at community/lead-up events
Visit local barns with LIFEFORCE team to promote Barn Night
Visit local schools to educate kids on ANHS and give out tickets for Halloween trick or treating with vendors; generate excitement about show
Coordinate school visits to show
Work with NHSAA’s and PMG’s local needs – may include visiting local equine organizations, working with university equestrian teams and programs, contacting local media, television, radio, bloggers to encourage promotion of the event (with PMG and Alltech PR teams)
On-site: Coordinate “Insider tour” for local media, colleges, and high schools, coordinate giveaways and vouchers, coordinate lunch with an Olympian
Promote specific events: ASPCA Alfred B. Maclay Finals, ANHS Puissance Class, Alltech Grand Prix, American Saddlebred classes
Coordinate vendors for HorsePlay! Education area: includes prior communications, set-up, staffing, on-site activation, and tear-down.
Coordinate Countryside Canter 5k
The Ideal Candidate:
Has a degree or is working towards a degree in Marketing or Communications
Is familiar with equestrian sport and competition
Has a positive, enthusiastic and entrepreneurial attitude
Is willing to learn, take on new projects and multi-task
Is a self-starter, high level of motivation, ability to work independently
Must be a team player, excellent verbal, written and oral communications
Has excellent organization and follow up skills, ability to manage multiple assignments
Pay attention to detail and high level of accuracy
Has advanced Microsoft Office skills , e.g. Word, PowerPoint, Excel, etc
This is a temporary internship lasting approximately 4 months.